This is the SINGLE MOST important tool for serious Life Coaches looking for a competitive edge

IF THE ONLY THING YOU TAKE AWAY FROM THIS SITE IS THE ALIGNING WITH YOUR CORE VALUES BOOK, YOU’LL ALREADY BE STEPS AHEAD OF THOUSANDS OF LIFE COACHES OUT THERE.

The aim of this site is to give you resources, tips and techniques to accelerate your life coaching success. Since 2006 I have tried and tested countless life coaching techniques and without a doubt the most powerful one I’ve used and developed is identifying a client’s core values.

It’s so valuable, I use it EACH and EVERY time I coach someone new.

You can now get hold of the exact process I use, with over 70 pages explaining the theory behind the steps, PLUS a full video of me using it with a client.

What’s more, I decided to make the forms copyright free. This means you can use them with your own clients, and you can also teach the process in workshops and/or webinars to generate extra clients and add massive value.

Core values

I’ve seen so many breakthroughs happen using core values and I want you to have the same experience.

This book was originally released in 2010 focusing on personal use. It has been completely rewritten and radically updated to become a professional tool for serious life coaches. While you can still use the information inside to discover your own core values (and I recommend it) the book and accompanying materials are specifically designed for use with clients.

This Book And The Materials Included Can Help You:

  • Achieve faster client breakthroughs
  • Get a clear picture of a client's problem (even if they're not sure what's wrong!)
  • Pick coaching techniques based on fact rather than guesswork and intuition
  • Make the coaching process easier!

I believe so strongly in using core values that what you see in the book forms the foundation of my intensive Coach the Life Coach Course. In fact, we spend an entire module studying how to apply this. If you’ve been unable to make it onto one of the live courses but get your hands on this book, I guarantee you will see positive changes in how you work with your clients.

The Costly Mistake of Overlooking Core Values as a Life Coach

Before you start using the concept of core values in your coaching, it’s important to understand what they actually are.

I go into this in much more depth in the book, but the short version is this: everyone has a number of core values that underpin all of our major decisions in life, and most of the minor ones too.

These values influence our career choices, our relationship choices and our lifetime goals. The trouble is, most people have no idea what their core values are. As a result, people get stuck in jobs they hate, relationships that aren’t healthy and do things every day that make them miserable. To make it worse, they often don’t know why this is happening!

As a life coach, you will regularly face clients who are anxious, uneasy or overwhelmed and unable to explain why.

This can be challenging for you as a life coach, until you realise this secret:

The majority of client problems are caused by an action, incident or choice that is conflicting with their core values.

For example, someone who has a core value of “positivity” but finds themselves in a team of negative people at work, might feel frustrated on the job, but not know why. Similarly, someone in a high-pressured career who values “peace” may find their work draining, even if they have all the necessary skills and qualifications to get the job done.

This book helps you reveal your clients’ core values so you can see if anything is conflicting with them in their day-to-day lives.

This book helps you reveal your clients’ core values so you can see if anything is conflicting with them in their day-to-day lives.

If you don’t know what your client’s values are, you make the coaching process unnecessarily difficult for you, and waste a lot of time and effort. Without this knowledge you will:

  • Struggle to choose the right techniques to coach your client
  • Experience a disconnect with your client and find it a challenge to build rapport
  • Be unable to see the whole picture of WHO your customer is and the problem they face

Aligning With Your Core Values is an essential piece of life-coaching kit if you want to avoid these problems.

How To Gain The Advantage Using Core Values With Clients

When you buy the eBook and supporting materials, you get a step-by-step guide to identifying your client's core values (accurately) and applying this knowledge to your coaching. The book walks you through the following critical coaching stages:

Identifying Your Client's REAL Core Values

As I mentioned before, many people have no idea what their core values are. The ebook shows you how to introduce the subject to clients so that you get them on board and eager to explore it further. From there, you’ll discover how to walk your client through the “Values Elicitation” process. This will reveal your client’s top values, in order of importance.

What’s unique about this book is that it shows you how to get an accurate answer from your client, rather than the answer they “think” they should say. If you’re not careful you can be given a completely misleading list of values without knowing it. The methodology in this book shows you how to avoid this.

Know How To Deal With Value Conflicts

Once you’ve discovered your client’s values, you’ll be in a much better position to help them as a coach. The guide shows you how to identify potential conflicts that may be causing your client unhappiness, and explains how you can help them with this (without telling them what to do of course).

Use The Values To Motivate Your Clients

A lot of clients struggle with motivation and procrastinate when deep down they know it makes them unhappy.

In this guide you’ll learn how to find out whether your clients are “away from” or “towards” people when it comes to motivation. Armed with this knowledge, you can actually use their specific values list to trigger motivation and kill procrastination.

Show Clients How Core Values Lead To Future Happiness

The fantastic thing with core values is that as well as helping your clients understand past and current problems or challenges, they can be used to make more informed, happier decisions in the future.

When your customer is aware of their values and knows how to use them to make decisions about their career, relationships and goals, they’re going to find life a lot easier to deal with (and they’ll probably think you’re some kind of genius… which you are of course. )

What You Receive With Your Purchase

You will get instant access to all of this when you purchase the eBook bundle:

  • The full-color, 71 page eBook "Aligning With Your Core Values" (in PDF format)
  • The worksheet I use with all my clients, PLUS a video explaining how to use it
  • A sample values list with instructions that I send to clients
  • Kindle, ePub and black and white versions of the eBook so you can read on any device or print it
  • Videos of me taking a client through the process!

In years of coaching, this is the process I now do without fail each and every time. It shocks me that most life coaches don’t use a similar process, but this is exactly why this eBook give you an opportunity to steal the advantage.

Get The "Aligning With Your Core Values" Professional Version for only $99!

Once you’ve purchased your order, you’ll be immediately redirected to a download page where you can download everything included in the bundle. Your downloads will not expire, so you will be able to access them any time in the future.

About The Author

tim-brownson-hpTim Brownson is an English born Certified Life Coach now living in Florida. As well as being an in-demand Life Coach, he is also an NLP Master Practitioner, certified Hypnotherapist, public speaker, and internationally-published author.

He has done the process outlined in this eBook with literally hundreds of clients over many years and it provides huge breakthroughs on a regular basis.

Read more about Tim here.